Improve Communication for Business, Qontak Introduces Instagram API Beta

It is known, previously that the Minister of Communication and Information, Johnny G Plate, in the Compfest Talk event encouraged the public to make more use of digital technology.

He said, unlike the previous industrial revolution, at this stage digital technology and systems such as artificial intelligence, cloud computing, and the internet of things are used as tools to assist daily activities.

Digital technology innovation is accelerating, especially because of the pandemic. Digital adaptation is no exception to business people from various sectors. From the survey conducted, almost 80% of Indonesian MSMEs have transformed into the digital realm.

This condition proves the need to increase online sales and automation. Accommodating this, Instagram introduced a new beta interface or API service to the public in mid-2021 and Qontak was chosen as the Messenger API partner.

In addition, Instagram is also now rumored to have launched an Instagram beta API that can complement the WhatsApp API.

This technology is said to complement the communication API provided by Qontak, a Partner of Messenger so that it can improve communication efficiency between teams and customers.

The Instagram API is specifically designed to help businesses manage incoming messages or Direct Messages (DM) on Instagram and integrate them with other business systems.

In the midst of a growing business during this pandemic, managing communication with customers is crucial.

Features Provided by Qontak

Qontak, which implements this omnichannel integration system, is supported by various additional features to make it easier to manage customer service and sales. Qontak provides many features that make it easier for Indonesian MSMEs.

These include providing services such as multi-user and multi-device, chatbots that are able to answer customer DMs automatically 24/7, and agent allocation.

In addition, personalization of messages, integration of all message sources from various social media used in one interface, analysis of conversation reports and admin performance to many other uses and send product catalogs from Instagram Shop.

The features above can certainly build the customer experience of the business that is being run. Brendan R, CEO of Qontak said in a press release, “The new Instagram API beta collaboration will accelerate technology adoption from SMEs to enterprises, making it easier for businesses to grow even when PPKM is tightened.”

Aiming to empower digital businesses, the launch of the Instagram API with Qontak has helped more than 1000 businesses from various fields in Indonesia.

You can use this service by connecting your business Instagram account to the QontakOmnichannel system without having to pay any fees during the trial period.

Digital Innovation for Business in the Midst of a Pandemic

In mid-2021, Instagram introduced a new beta interface or API to the public through Qontakas a Messenger API partner.

It’s specifically designed to help businesses manage their incoming messages (DMs) on Instagram and integrate them with other business systems.

Besides being able to be integrated, this system is also supported by additional features that will help businesses to manage their sales and customer services. 

For example, agent allocation, multi-user and multi-device, chatbot, conversation reports and ticket management.

Brendan R, CEO of Qontak said that the collaboration of the new Instagram API beta will accelerate technology adoption from SMEs to enterprises, making it easier for businesses to grow even when PPKM is tightened.

Instagram API’s launch with Qontak, which helps more than one thousand businesses from various fields in the country, aims to empower businesses digitally.

Clients, brands, businesses, and partners will be able to answer questions, product sales, orders, or other needs that arise from various channels, one of which is Instagram. Therefore, it appears at the right time when the businesses are already to go online during pandemic.