Bank Sinarmas Agreed to Manage the Financial of Yenny Wahid’s Startup

Sharia Business Unit (UUS) of Bank Sinarmas agreed to cooperate with the startup company, Toko Awadah (Awadah Shop). UUS of Bank Sinarmas agreed to manage the financial management of Toko Awadah. This startup was initiated by Yenny Wahid to provide business opportunities to the people of Indonesia.

In this case, the opportunities are offered in the form of an online-to-offline (O2O) digital platform. Awadah Shop is an O2O digital platform that provides business opportunities to the people of Indonesia by becoming the owner of his shop without big capital.

“Currently, a lot of traditional markets are being eroded by technological advances. And this requires different approaches, one of which is based on creativity and innovation,” the initiator of Toko Awadah, Yenny Wahid, said in an official statement not long ago.

Yenny revealed that the presence of Toko Awadah can build the welfare of Indonesian people by opening wide opportunities for people to have virtual shops that do not require a large capital. These virtual shops can become a strategic marketing platform for SMEs too.

Toko Awadah Introduced Bank Sinarmas’ Financial Products

Meanwhile, the UUS of Bank Sinarmas’ Director, Halim Liem, said that besides selling a variety of halal-certified products, and bill payments, Toko Awadah also introduced Bank Sinarmas’ UUS products such as Simas Haji savings, Simas IB deposits, Simas IB demand deposits, and so on.

“In this case, UUS of Bank Sinarmas is the first and only bank that collaborates with the Toko Awadah digital platform, especially in terms of startup financial management,” Halim explained. Through Toko Awadah, it will carry the concept of a smart lending platform and focus on Hajj solution services.

“To support the mission of building the welfare of the Indonesian people, Bank Sinarmas Syariah provides funds for selected Toko Awadah owners in the form of deposits. These can be used as initial capital to sell,” Halim said during the soft-launching event of Toko Awadah.

Aside from UUS of Bank Sinarmas, Awadah Group also collaborate with Gramedia to release Toko Awadah. This application has various beneficial advantages. Each member will benefit from every sales transaction that can be done anytime and anywhere. Also, they are supported by an easy payment process.

Toko Awadah itself targets millions of shop owners from various communities throughout Indonesia in the next few years. This platform is one of the units under the Awadah Group. It was officially launched during the Disrupto 2019 event in Jakarta not long ago.

Toko Awadah Aimed to Provide Broad Benefits for the Community

Developed in the form of an Online-to-Offline (O2O) platform, Toko Awadah was created with two focuses. The first one is to empower society, especially Indonesian women through entrepreneurship. Second, it provides a forum and opportunity for people to pursue e-Commerce with the concept of virtual reality.

That means MSMEs will be directed to become their shop owners without big capital. Besides, Yenny as the initiator of Toko Awadah also believes that the issue of women’s empowerment deserves to be put forward, including when discussing the disruption of technology with its various impacts.

“The ultimate goal (of Toko Awadah) is that we want the enormous digital economic growth potential in Indonesia can provide broad benefits to the community,” she said. The outlets at Awadah stores are also equipped with thousands of Islamic book collections from Gramedia book publishers.

Meanwhile, at the operational level, Toko Awadah is supported by MindStores, known as a developer of virtual store network platforms. MindStores is a unit under the WIR Group that focuses on retail sales network platform innovation. MindStores General Manager, Ella Rizkita supported the idea of Toko Awadah.

With the presence of this application, Toko Awadah is expected to truly help improve the welfare of the community through e-commerce based entrepreneurial activities. “In the initial stages, people can download this application through Google Play,” Ella concluded on the same occasion.