Coca-Cola Foundation Indonesia Makes Waste-management Startups

Through the Plastic Reborn 2.0 program initiated by Coca-Cola Foundation Indonesia and Ancora Foundation, three selected startups applied business acceleration materials. This program selects 3 startups namely MallSampah, Clean Up and Gringgo as grantees (Grantees) to apply their business acceleration materials.

In accordance with the focus, the operations of the three, namely Garbage Mall, Clean Up, and Gringgo, focus on waste management. The data shows that there is business expansion among grantees and an increase in the ability to manage post-consumption plastic packaging waste, with a total amount of 282 tons or an average increase of 24% which can then be used for the recycling process.

The success of each of the grantees is exposed to the data “Plastic Reborn 2.0” which saw an increase in their field of business. It was recorded that compared to last year, the overall increase in the amount of waste managed by Waste Mall reached a volume of 25.3 tons of waste or 361.1%, Gringgo increased by 473 tons or an increase of 136.2% and Clean Up reached 134 tons of waste or reached 893.3%.

MallSampah Has Increased Active Users

Meanwhile, in the area of ​​business capacity, MallSampah experienced an increase in active users by 5,000 customers, 17,000 users of mobile apps applications, with more than 200 waste collection partners who support the company’s extensive operations in Makassar City, Gowa Regency, Maros Regency and Parepare City.

In addition, the Clean Up achievement was recorded in the growth in the number of household and business customers by 100%, not only from the Gowa Regency area but also from other cities in South Sulawesi.

“In line with the global vision of ‘World Without Waste’, CCFI together with Ancora Foundation partners, we initiated Plastic Reborn 2.0 as a manifestation of our ambition to reduce the impact of post-consumption packaging waste on the environment,” said Deputy Chief Executive of the Coca-Cola Foundation Indonesia (CCFI) Triyono Prijosoesilo in a virtual talk, Wednesday (7/10/2020).

Meanwhile, the Executive Director of Ancora Foundation, Ahmad Zakky Habibie, said that his party was proud of the enthusiasm of the grantees that were very high in achieving the targets of this program so that they were able to exceed the original target.

Through assistance to the Plastic Reborn 2.0 program which has been running for 18 months, selected startups have successfully collaborated to develop their business capacity by adopting technology as well as operational development.

Seeing the success of the grantees through this program, “We want to invite young Indonesian businessmen to take part in advancing the plastic packaging waste recycling industry to contribute to environmental sustainability,” he said.

Better Management for the Startup Services

Launched on July 17, 2019, “Plastic Reborn 2.0” is an initiative developed by the Coca-Cola Foundation Indonesia and Ancora Foundation. Plastic Reborn 2.0 ‘shows that two of the program’s success factors lie in the business acceleration process.

“We are very proud of the results that have been achieved from Plastic Reborn 2.0 and hope that this activity can become a role-model for the younger generation and other regions to realize better plastic waste management in Indonesia,” said the Deputy Chief Executive of the Coca-Cola Foundation Indonesia. (CCFI) Triyono Prijosoesilo.

Based on the results achieved through this program, selected startups have been able to improve their capabilities in managing plastic waste by an average of 81% with a total of 712 tons or an average of 21 tons per month.

MallSampah Co-Founder, Adi Saifullah Putra, said the business acceleration program was undertaken, which has encouraged MallSampah to innovate in better waste management services and achieve high business growth.

“In addition, together with Clean Up we developed the” Mixed Waste “feature to become the first mobile application from MallSampah as a form of integrated waste management service solutions in one platform, starting from the source to the final processing,” said Adi.