Hugaf Opens an Application Development Consultation to Support MSMEs

Since Covid-19 hit Indonesia, economic activity and buying and selling have become sluggish. Almost all businesses are affected, including Micro, Small and Medium Enterprises (MSMEs) and startups.

This condition is seen as a golden opportunity by startup players to get closer to their market share, which is also a majority of productive age. In Indonesia, the types of startups that are established include the fields of property, trade, games and finance, and others.

In order to improve service quality, they often use android and iOS-based applications. This application is considered to have several added values, such as increasing customer experience, having practical value and providing measurable value. From the customer side, they will get closer engagement with the brands they consume when they make their customer journey.

Meanwhile, from the startup side, analysis of business processes such as ordering and payment is also more measurable. “Mobile applications open up new dimensions and opportunities. Apart from investing, some of our clients see enormous potential with the increased use of smartphones during this pandemic,” said Emir Aprian Ambiar, Co-Founder of Hugaf.

Helping Outline Marketing Strategies for MSMEs

Understand that startup needs may not stop at creating android and iOS applications. Startups may not only stop at creating applications but also need to build websites, digital marketing, and content marketing on their way.

For this reason, Hugaf offers free consulting services on concepts to marketing strategies that will be needed by each business. “In terms of startups, business process analysis such as ordering and payment is also more measurable,” said Emir.

Meanwhile, Dimas Nur Panca, Founder and CEO of Hugaf.com said, the Covid-19 pandemic has really encouraged businesses to look for other alternatives, one of which is switching to digital, which is of course supported by the accuracy of reading opportunities and clear business planning.

The startup needs may not stop at creating Android and iOS applications. In its journey, startups also need website creation, digital marketing and content marketing. Therefore, Hugaf.com also offers free consulting services on the marketing strategies that will be needed for each business model.

Several channels that can be used by MSMEs to market their business are marketplaces and social media such as Facebook and Instagram. Both have become a trend in the last few years.

Website will Help MSMEs’ Branding

Dimas also added that in order to survive and compete in the digital era, MSME activists also need other marketing strategies. Apart from utilizing the marketplace and social media, MSMEs should start strengthening their marketing strategies by having their own websites.

Compared to marketplaces and social media, websites can help MSMEs increase business credibility. Consumers can easily remember the brand or business name or website domain so the potential for consumers to shop back is higher.

Not only that, complete control lies with the website owner, where business actors can create content or promotions in any form as needed. “A lot of product information can be displayed if you have your own website. There are many tools that you can use too,” said Emir Aprian as Co-Founder of Hugaf.com.

Having your own website certainly requires a number of costs, while the pandemic has encouraged businesses to be wiser in managing their business finances. “Hugaf wants to move with the government to alleviate the impact of the pandemic currently being felt by MSMEs. Of course, by providing the best service and prices that can be adjusted according to needs,” said Emir.

Founded in 2013, the company claims to have helped hundreds of MSME and startup businesses in running their businesses. This year, the service offered has grown to include content marketing creation and SEO optimization.