Hypefast Local e-Commerce Aggregator Manage 25 Brands

Hypefast Local e-Commerce Aggregator Manage 25 Brands and Achieve Profitability

Hypefast announced that it has managed more than 25 brands (brands) and achieved profitability.

The company, which was launched in January 2020, claims to be a pioneer in developing the House of Brands business model for e-Commerce brands in Southeast Asia.

Achmad Alkatiri, founder as well as the CEO of Hypefast, said that the initial idea to start the company came from the company’s founding team’s experience with local e-Commerce brands, as well as a deep understanding of the various obstacles they faced.

“I started Hypefast after interacting for more than six years with local brand founders, as well as learning about their difficulties when it comes to getting the right human resources, capital, scale, and operational efficiency. Each of these aspects is interrelated,” said Achmad as quoted in a press release on Wednesday. Friday (12/11/2021).

Previously, Achmad was the CMO at Lazada Indonesia and the Marketing Lead at ShopeeIndonesia.

Unlike other e-commerce aggregators that run similar business models, Achmadclaims that Hypefast prioritizes quality over quantity, such as the acquisition of many users at once in a short time.

Focus on Post-acquisition Stage

In this regard, Hypefast strives in the post-acquisition stage, and drives growth through an integrated retail team, technology, streamlined processes, market analysis, economies of scale, and centralized optimization of back-end operations.

To date, Hypefast has secured USD 22 million in equity capital and an undisclosed amount of additional debt capital from leading investors in Southeast Asia and the world.

They include Monk’s Hill Ventures, Jungle Ventures, and Strive.

“Hypefast is a leading eCommerce 2.0 player in SEA, shifting towards a brand and seller-oriented shopping pattern. Digital consumers in Southeast Asia are becoming savvier,” said Kuo-Yi Lim, Co-Founder and Managing Partner, Monk’s Hill Ventures.

Consumers, said Lim, are getting more careful in looking at the profiles of sellers and who buys their products.

Meanwhile, Yash Sankrityayan, Principal, at Jungle Ventures, said he was very pleased to have invested in Hypefast several times since leading the early-stage funding in early 2020.

He also hopes that Hypefast can become the largest House of e-Commerce Brands by collaborating with amazing and creative local brand founders.

“Thanks to this consistent and purposeful vision, we are optimistic that Hypefast’smanagement team will be able to collaborate quickly, and now has more than 25 brands,” said Sankrityayan.

Currently, the company has more than two hundred employees in Indonesia, Singapore, Malaysia and Thailand.

They are the driving force behind the growth of partner brands across multiple channels and markets.

Opening Collaboration Opportunities with Local Brands

For you, local business actors who want to seize the opportunity to get brand promotions abroad, there are several criteria set at Hypefast, such as a business turnover of at least IDR 500 million per month with a minimum net margin of 15 percent.

“In addition, businesses must operate in Indonesia, the majority of income comes from online platforms such as Shopee, Lazada, Shopify and so on, a minimum of 12 months of operation, and for those of you who want to join can fill out the form on the website www.hypefast.id,” he said. .

Achmad targets that until the end of 2021, his party remains focused on finding the best local brands to collaborate to advance each other’s business.

“We are targeting to invest at least 10 brands in the second half of 2021, and prepare the existing brands in the Hypefast portfolio by taking advantage of the momentum of year-end campaigns such as 11.11 and National Online Shopping Day (Harbolnas 12.12),” he explained.

Brand Founder, Miss Andani Agni Putri, revealed that previously she had problems in terms of resources and limitations in developing and growing the brand. However, after joining Hypefast, slowly his business was able to grow with the help of brand development from Hypefast experts.