imoo unveils the Watch Phone Z5 to children’s communication and safety

imoo, a leading global brand in children’s wearables unveils its latest ‘baby’, the Watch Phone Z5 in Malaysia this 22 August. While other brands are pushing their child-friendly mobile phones, imoo believes that communication and safety elements can merge as a more convenient option such as a watch phone that allows flexibility for active children to use on a daily basis.

According to imoo Malaysia, “Parents in Malaysia see the need to stay connected with their children to ensure their safety at all times, especially between the period from after they leave home to go to school and after they arrive home later. At the moment, Malaysia begins to reopen schools and allows movement flexibility, parents need to be updated on their children’s whereabouts, especially if they make stops along the way, for example at a shop to buy some snacks or the tuition centre to attend classes.”

imoo sees Malaysia as an important tech-savvy market in Asia with the country’s smartphone users estimated at 19.3 million^[1] this year, so we know, that a smart wearable device such as the Watch Phone Z5 will find its way to Malaysian homes soon enough. Other than Malaysia, we also see a promising future in its neighbours – Indonesia, Thailand and the Philippines.

The newly launched watch phone is the first in the world to boast a 5MP wide-angle camera that allows parents to video call their children and see the surroundings to ensure their children’s safety. It allows two-way calls; incoming and outgoing to ensure parents and children can have a quick chat at any time they desire while the Class Mode only allows the children to see time and make emergency calls to avoid distraction. The communication also supports voice messages, short clips and photo sharing with up to 4GB memory capacity.

While mobile phones also offer similar communication benefits, equipped with a high definition camera and speaker, it lacks the guarantee of safety through location tracking. For example, one can easily switch off the location feature in a smartphone as for the Watch Phone Z5, only the parents have access to change the setting of the watch phone so they can always keep track of their children’s actual location in real-time.

The Watch Phone Z5 waterproof feature also makes it a great option for a communication tool as opposed to top-brand smartphones as children can wear the watch phones while swimming or diving in up to 20-metre depth. Other safety features include automatic answering after a 10-second call from parents, anonymous calls rejection, quick dial setting, and many more.

When imoo first started the conceptualisation of the product, they only had one thing in mind, it needed to be child-friendly and convenient to use as they understood children with their active and playful lifestyle. Hence the development of imoo watch phones for parents to equip their children to ensure their safety.

Speaking on children safety, according to a report published by the Royal Malaysian Police and the Ministry of Women, Family and Community Development, from 2011 to 2019, more than 15,000^[2] cases of missing children and teenagers have been reported. Close to 400 cases were not solved, while 26 were found dead. As of 2019, Statista recorded 24% of Malaysians are children.

Parents can make their purchases at more than 100 authorised dealers throughout Malaysia or through imoo Official Stores at leading e-commerce platforms including Lazada and Shopee to ensure the authenticity of the imoo Watch Phone Z5. It is available in Pink and Green and retails at RM699.