Keyta Gets Initial Fund from Indonesia Women Empowerment Fund

Keyboard app for MSME Keyta announced the acquisition of an undisclosed amount of initial funding from the Indonesia Women Empowerment Fund (IWEF). Keyta is one of the graduates of the third batch of Startup Studio Indonesia incubation. Apart from Keyta, players in this sector include Selly, which is owned by GoTo.

IWEF is a fund co-managed by Moonshot Ventures and YCAB Ventures that invests in women-led startups with innovations that overcome barriers to better livelihoods for women.

At the beginning of the year, IWEF provided funding for edtech startup Titik Pintar. Keytawas founded by Jacqueline Latip and Ainul Hamdani with the main function of making it easier for online sellers to optimize their productivity.

Its excellent features include autotext templates for replying to messages, courier charge checking, invoice printing, and dashboards for management of all transactions.

Creating Innovations to Make it Easy for Small Businesses to Sell Online

Adelle Tanuri, Head of Impact Investments YCAB Ventures, and Tom Schmittzehe, Managing Partner of Moonshot Ventures, who jointly lead IWEF, said:

Under the leadership of Jacqueline Latip as CEO and founder, Keyta has created innovations that make it easier for small businesses to sell online, where the majority of MSMEs are run and owned by women.

“This is very much in line with IWEF’s mission to support women entrepreneurs and promote better livelihoods for women across Indonesia.” Keyta claims that he now has more than 6000 users, which are dominated by women MSME entrepreneurs. 

The company also claims user growth of up to 300% since June 2021. The MSME sector is one of the attractive sectors targeted by Indonesian productivity startups this year. 

Several SaaS startups have reached a valuation of $100 million or more with solutions to propel Indonesian MSMEs to the top. Keyta’s mission is to reduce the barriers for small businesses to grow and thrive in the digital economy.

Keyta’s Founder and CEO Jacqueline Latip said, “Until now, online sellers needed to switch between multiple applications and this whole process was very time consuming. Keyta users operate their online sales 3 or 4 times faster, and are able to provide much better customer service.”

Startup Keyta Increases MSME Online Sales Efficiency

To make it easier for micro, small and medium enterprises (MSMEs) to sell on online platforms, start-up or startup Keyta provides an all-in-one keyboard that is integrated with various functions to access several features.

These features include creating invoices, autotext to reply to customer messages quickly, comparing shipping costs from various courier services, and ordering direct courier services.

The Keyta application can also track all ongoing transaction statuses, automatically record sales reports, and provide simple analysis of MSME business performance.

Keyta Co-Founder and Head of Product Michael Latip said that the average Keyta user experienced a significant increase in productivity after using the Keyta application.

Operational activities that usually take time and have to be done in several applications are now able to be completed by the Keyta keyboard in three or four times faster time.

“Some Keyta users have succeeded in digitizing their business with a product catalog feature that can be created instantly. Customers from Keyta users also feel an increase in the quality of customer service, especially with features such as autotext and e-invoice,” said Michael Latip in an online press conference, Monday (6/12/2021).

CEO and Founder of Keyta Jacqueline Latip revealed, so far there have been more than 6,000 users who have found it helped by the integrative system on the Keyta keyboard.

Since June 2021, Keyta has experienced up to 300% growth. This trend is expected to continue to increase, mainly due to the potential of the MSME market and the character of the Indonesian population, which relies heavily on smartphones to hinder all daily activities.

Keyta himself is one of 15 early-stage startup finalists for the Startup Studio Indonesia Batch 3 incubation program initiated by the Ministry of Communication and Information (Kemenkominfo).

In this intensive program, every week the Keyta founders are met with mentors from leading Indonesian startups.