Lalamove Ready to Help UMKM Rise in New Normal

To that end, technology-based logistics startup, Lalamove Indonesia, through the ‘Deliver Possibilities Faster’ campaign is committed to helping business people get back up and seize new opportunities.

The Corona COVID-19 Virus Pandemic has become a public health disaster worldwide. This outbreak has caused millions of people to lose their jobs because the poverty rate has increased. After all, many countries choose policies for home activities or lockdowns.

At present, although the pandemic is not over, some countries choose to slowly open lockdowns, so the economy can revive. The business sector, especially small and medium-sized businesses (SMEs), is expected to return to passion.

But of course, the current conditions are different from before the pandemic struck. Some adjustments were made such as by maintaining the priority of health protocol or often referred to as new normal.

In the new normal era, people increasingly turn to the internet to buy goods and services. This is why many SMEs use the Corona pandemic excuse to start selling online. But digital marketers in e-commerce are not very easy.

Managing Director of Lalamove Indonesia, Andi Rizki said, this campaign was to inspire business people and SMEs, and to position their company as an ideal partner to help them seize new opportunities, especially in new normal times.

“In the midst of the COVID-19 pandemic many businesses, especially micro small and medium enterprises, have experienced difficulties and lost customers. Well, this campaign is to help various businesses to get back up and survive going forward,” Andi said, through a virtual press conference, Wednesday, June 24, 2020.

A Campaign was Conducted to Attract New Users

Not only that. This campaign is also intended to attract new users who need on-demand delivery services for the first time. This is because the COVID-19 pandemic has caused many SMEs to turn to digital and e-commerce platforms so they can survive.

“Affordable and reliable shipping services are very important in the midst of this very competitive market. Our services connect users with drivers through mobile and web applications. The wide choice of vehicles enables flexible delivery services with a scale of delivery according to needs,” Andi explained.

Andi Rizki, Managing Director of Lalamove Indonesia, assessed that in the midst of the Covid-19 pandemic, many businesses (especially micro and small businesses / MSMEs) experienced difficulties and lost customers.

This campaign is also intended to attract new users who need on-demand delivery services for the first time. With the Covid-19 pandemic, Andi added that many small businesses are turning to digital and e-commerce platforms to stay afloat.

Therefore, affordable and reliable shipping services are very important in this very competitive market. To spread the ‘Deliver Possibility Faster’ campaign and inspire business owners, a number of micro-influencers were involved.

Online Business Strategy Welcomes New Normal

The Corona Covid-19 pandemic has become a public health disaster worldwide. This pandemic has caused millions to lose their jobs because the poverty rate has increased because many countries have chosen a lockdown policy.

At this time even though the pandemic is not over, some countries choose to slowly open lockdowns. This is done to stabilize people’s economic condition that has been destroyed by the pandemic. The business sector, especially small and medium enterprises (SMEs), is expected to return to passion.

But of course, the current conditions are different from before the pandemic struck. Some adjustments were made such as by maintaining the priority of health protocol or often referred to as new normal.

Since the pandemic, the use of the internet to support businesses from various walks of life has increased. People prefer to use the internet in business because of various factors. But digital marketers in e-commerce are not very easy.