Maudy Ayunda Injects Funds into Segari Startups

Grocery commerce startup Segari gets an injection of funds from Maudy Ayunda. This investment from a singer and actress who graduated from Stanford University was made a year after Segari started operating in Indonesia.

Citing an official statement received by Liputan6.com, Tuesday (19/10/2021), this investment from Maudy Ayunda is part of the series A funding that has just been awarded.

Unfortunately, it is not stated how much money Maudy disbursed to Segari. There are also BEENEXT, AC Ventures, and Saison Capital, which were Segari investors from the early stages (seeds) who were also involved in this funding round.

Unfortunately, it is not stated how much money Maudy disbursed to Segari. There are also BEENEXT, AC Ventures, and Saison Capital, which were Segari investors from the early stages (seeds) who were also involved in this funding round.

Apart from the rapid business growth, this paper boat actor is interested in investing in Segaribecause of the impact it creates for the community and farmers, as well as the perceived shopping experience.

Segari’s co-founder, Farand Anugerah, said Maudy and he share the same vision. Both of them are both studying at campuses in the US. Maudy and Farand also said that they both want to have a positive impact on Indonesia, using technology.

“As soon as I told the Segari Team’s dream to develop e-grocery services, Maudy gave a very positive response,” said the man who graduated from Harvard University.

Promising Business Startups

Meanwhile, Maudy Ayunda said that before deciding to invest, he was already a Segaricustomer. Maudy revealed that he immediately became a fan of Segari because the products they get are fresh and come directly from farmers.

“For me, the investment is more than the nominal amount that we contribute. The impact of Segari that helps local farmers to earn a fair income from the products they sell – makes me even more interested in Segari,” said Maudy revealing the reason for investing in Segari.

Maudy said that Segari’s business model could be the future of the Indonesian e-grocery industry. “I can’t wait to make a positive contribution to Indonesia’s future with a visionary team in developing breakthroughs that can answer the fundamental challenges of society and farmers,” he said.

Maudy sees that the startup ecosystem in Indonesia is now more promising. Huge potential, coupled with good vision and execution, enables startups like Segari to better and faster response to people’s needs.

For your information, the current trend of online food shopping is the people’s choice. It is estimated that, when the pandemic ends, the trend of online food shopping will continue.

Therefore, it is important for Segari to maintain the quality of the freshness of the products it sells and ensure that the prices are affordable. Segari is also committed to delivering orders within 15 hours of harvest.

For this reason, Segari has an extensive network of farmer partners in Java and Sumatra, with a decentralized warehouse system and a network of sales partners that ensures delivery does not exceed the specified time.

Fresh Benefits Not Only for Customers

For this reason, Segari guarantees the best freshness in products sent to customers. According to Farand, customer satisfaction makes Segari get positive values from customers. Segari’s number of subscribers and revenue is also claimed to have increased more than 20 times in the last year.

Not only for customers, for Segari farmers it also provides benefits. It is said that the simple distribution process allows farmers to continue to sell their produce at a fairer price. In addition, the opportunity for additional income is also felt by the people who join as Mitra Segari.

Through the Mitra Segari program, the community, especially housewives and MSME players, have the opportunity to open an online supermarket business from home, only with a smartphone and WhatsApp.

In addition to these opportunities, Mitra Segari also received additional assistance in the form of marketing materials and guidance from the Segari team to continue developing their business.