Mindtera Startup Receives Early Stage Investment from East Ventures

The edu-welness startup from Indonesia, Mindtera has announced the early stage funding with undisclosed amount led by East Ventures.

Many well-known investors such as Hustle Fund that is based on Silicon Valley, several angel investors including Henry Hendrawan in this round of funding.

These fresh funds will be used by the company to accelerate its mission to help people live their best lives, by providing access to a curriculum for self-development learning across a wide range of lives.

Melisa Irene, Partner of East Ventures, said that Mindtera really understands the problems faced by today’s young people.

“We believe Mindtera will pave the way for changing people’s understanding of intelligence as a whole, equipping people with the right curriculum and services so that they can achieve life satisfaction,” said Melisa in a written statement, Monday (23/8/2021).

According to the Harvard Business Review, emotional intelligence (EQ) is twice as important as any other skill for achieving personal growth and well-being, whether at home or at work.

Generally, schools, even edtech companies, focus on technical and academic skills. However, solutions to improve an individual’s EQ in a structured way to better navigate life are almost hard to find nowadays.

Especially in the midst of the COVID-19 pandemic, EQ can play an important role in helping society adapt to unprecedented change and uncertainty.

Will Strengthen Team to Develop Its Service

This company aims to address this imbalance by designing and building educational products containing multiple intelligences approaches.

“As the first self-development educational platform from Indonesia, we want to provide content that opens up insights about multiple intelligences to more individuals and companies,” said Tita Ardiati, CEO and Co-founder of Mindtera.

Through Mindtera, look forward to accessibility, relevance, and community in digital formats that will help increase your potential

Mindtera was founded to provide emotional, social, and physical intelligence education and training in a digital format that targets not only individuals, but also companies.

The company’s multiple intelligence curriculum has been scientifically and clinically validated by life coaches, clinical psychologists, and educators. In addition, this learning platform will also build a community as a daily support system for its users.

“This new funding will be used to strengthen product and technology teams, launch more exciting features, increase brand awareness, and build capacity to respond to market needs,” said Bayu Bhaskoro, CMO and Co-founder of Mindtera.

Founder’s Background

Besides Bayu, this startup was also founded by Tita Ardiati. Tita is a licensed life coach who has spent over 500 hours with 100 clients and is a senior statistician with experience working at multinational research institutions, such as YouGov and Nielsen.

Meanwhile, Bayu has experience as a senior creative professional who has won various awards. Mindtera Co-Founder & CEO Tita Ardiati explained this platform was established to provide education and training on emotional, social and physical intelligence in digital format for individuals and companies.

The company’s multiple intelligence curriculum has been scientifically and clinically validated by experts. Currently, Mindtera has 15 employees including product and technology teams, life coaches, clinical psychologists, and creative content teams.

Shiyan Koh, General Partner & Co-founder of Hustle Fund said he was proud to be able to support Mindtera as they tackle one of the most important social issues, namely “helping people live their best lives and equipping them with the skills to build strong and resilient relationships with the environment.”

The market share of Indonesia’s fitness and wellness industry has grown significantly over the past few years. Euromonitor International data shows that wellness and health food and beverage market in Indonesia has grown 51 percent in five years to become a current of $9 billion industry. In Indonesia, wellness players are spread across various verticals.