NOICE Announces 316 Billion Rupiah Series A Funding Led by Northstar

NOICE announced the acquisition of series A funding of $22 million or the equivalent of 316 billion Rupiah. This round was led by Northstar and followed by previous investors Alpha JWC, Go-Ventures and Kinesys.

This achievement will support the company’s ambition to become the largest audio platform in Indonesia by accelerating content acquisition and developing audio creator technology platforms.

Previously NOICE closed its pre-series A funding round led by Alpha JWC Ventures and Go-Ventures in 2021. Recently, the company also received strategic investment support from Raffi Ahmad’s RANS Entertainment and Nagita Slavina.

According to the total available revenue, it is estimated that NOICE’s valuation has reached the Centaur level (over $100 million). Originally designed as a streaming radio platform, NOICE began to widen its service segment by venturing into on-demand audio content.

NOICE was established under the auspices of PT Mahaka Radio Digital in 2018 which is a joint venture company owned by PT Mahaka Radio Integra Tbk (IDX: MARI) and PT Quatro Kreasi Indonesia. Quatro is the result of a consortium of record companies in Indonesia, including Musica, Aquarius, My Music, and Trinity.

In competition with local and global players in the audio streaming platform industry, NOICE puts forward a hyperlocal strategy as part of the company’s hypothesis that it wants to be the home of audio content in Indonesia.

Previously, the company has also introduced NOICE Live, a social networking feature in audio format that allows real-time interaction between creators, listeners, musicians, fans, and experts.

This investment will be used to develop the creator community, technology platform, and expand the scope of audio series content to present the best Indonesian stories from the local writer community and adapt them into audio formats.

“We’ve been piloting this new format and seeing very promising engagement and retention results. It’s really an exciting new space to explore and has a lot of potential,” said NOICE CEO Rado Ardian.

Launching Noicemaker Studio

The prospect of the content industry in Indonesia is increasingly popular with the proliferation of creators who create a variety of works through various platforms.

In the midst of the Covid-19 pandemic, when many business sectors fell, the creative economy through content creators actually became an opportunity for the younger generation to continue working.

This is seen as an opportunity by NOICE, an Indonesian technology startup that focuses on providing the most complete audio content platform. Originally designed as a streaming radio platform, NOICE began to widen its service segment by venturing into on-demand audio content.

NOICE officially presents “Noicemaker Studio”, a digital space without boundaries for creators to optimize their work in the country’s audio content industry.

Through this channel, all content creators from all regions in Indonesia can present their work, especially podcasts, into the NOICE application and reach a wider audience through the company’s ecosystem network.

Make It Easy For Content Creators

Rado explained that Noicemaker Studio allows content creators (Noicemaker) to easily enter their podcast content into the NOICE app, as well as have direct access to the NOICE creator account dashboard to see detailed performance of their work.

This will directly make it easier for them to get various interesting insights which will certainly boost the quality of their work in the future.

The Noicemaker Studio platform is accessible to all creators without exception. There will be periodic screening every week to monitor the quality of podcast content.

In addition, to protect and ensure the quality of the content is maintained, NOICE also presents a report feature for users to report if there is content that is deemed vulgar or inappropriate.

To start using this platform, creators can access Noicemaker Studio via the website and gain access to present their content on NOICE by entering their podcast RSS link on the website.

In addition to new creators, Noicemaker Studio can also be used by registered creators to see the performance of the various content they present.