POPS Worldwide Appoints Ex-Alibaba Officials as Country Manager

The video-on-demand streaming service, POPS Worldwide, is ready to be present in Indonesia as a new step in an aggressive expansion effort throughout Southeast Asia. POPS claims to have started moving to attract Indonesians through a platform that has been enjoyed by neighboring countries such as Vietnam, Thailand and Singapore.

At the beginning of its operations, strategic development, and growth in Indonesia, POPS appointed Zico Kemala Batin as a country manager. Previously, Zico served as Director of Business Development at Alibaba Group.

“Indonesia is a dynamic market with tight competition for POPS expansion in Southeast Asia. I am honored and excited to lead this expansion because now is the right time,” said Zico in his statement, Monday (21/9/2020).

By using a local approach, and emphasizing strong technology and content, he continued, he believed that POPS would be the next big thing in the Indonesian market.

The Expansion will Start in 2021

Expansion to the country begins with collaboration with Indonesia’s best talents. With the success of the multi-platform network in neighboring countries, POPS Indonesia will use a similar talent search model, and provide the best content and entertainment solutions for audiences and brand partners.

POPS Indonesia’s video-on-demand streaming service, POPS App, will be available in early 2021 with a new interactive digital experience driven by local entertainment and a variety of original POPS content ranging from music, animation, live-action, and e-sports content.

Zico expressed his belief that the unique combination of various digital entertainment services will be well received by the Indonesian people, as a fulfillment of the demand for one of the most promising markets in the world.

POPS Regional Operations Director, Bani Tan stated that with great success in Thailand, Vietnam and Singapore, he is optimistic to face a challenging journey in the future in Indonesia.

“With quality content that is relevant and localized for each community, we are sure that POPS Indonesia will soon be successful,” he said.

Zico’s Greatest Achievement

With more than 13 years of experience in the digital entertainment business, Zico has contributed to the development of startup companies to large companies such as Universal Music Group, Tencent Mobility, and Alibaba.

One of Zico’s greatest achievements in Indonesia is his participation in raising Joox from the development process to launch to monetization. As part of the Alibaba Group, Zico is also actively involved in the acquisition and integration of UCWeb with online media widely throughout Indonesia.

His expertise in business development, strategic partnerships and sales, and a number of other skills made Zico trusted to hold his role. Zico has built strong connections across industries in Indonesia. POPS is expected to develop rapidly and have a major impact on the market under his leadership.

Optimistic to be able to Face Challenges in the Indonesian Market

POPS Regional Operations Director, Bani Tan also admitted that he is optimistic to face a challenging journey in the future. With great success in Thailand, Vietnam and Singapore, the company is eager to enter the Indonesian market and face the challenges head on.

“With Zico’s extraordinary support and experience, a proven ‘global think acting local’ strategy, and quality content that is relevant and localized for each community, we are sure that POPS Indonesia will soon be successful,” he said.

Meanwhile, the founder and CEO, Esther Nguyen, said that he is very confident that POPS Indonesia will achieve its glory.

“With Zico’s impressive experience and connections, we are optimistic that he will be able to carry out the vision of POPS in Indonesia. We believe that POPS Indonesia will develop well, such as in Vietnam, Thailand and Singapore,” he concluded.