Qlue Synergizes Local Wisdom with the Digital Economy through Technology Localization

Qlue encourages increased localization of technology to maintain local wisdom in Indonesia. This step is considered necessary so that there is no clash of digitalization with Indonesian cultural values.

According to Qlue’s Founder and CEO, Rama Raditya, technological advances have the potential to degrade local wisdom if not managed optimally.

One example is urbanization which is getting higher because technological developments tend to be used more in urban areas. This condition causes rural areas to be abandoned by residents which has the potential to reduce the values ​​of local wisdom, said Rama in his statement, Tuesday (12/10/2021). ).

Therefore, according to RaMa, technology localization is vital in order to encourage a more optimal synergy between technological advances and local wisdom in utilizing the potential of the digital economy in Indonesia.

Because technology penetration, which mostly comes from abroad, does not automatically become the answer to problems that occur in a region. With the support of comprehensive data, technology localization becomes more significant in its benefits in becoming a solution for the community, he added.

Not Only Focus on Developing Technology

Rama said something significant was accommodating the existing market. So not only focus on developing technology, but also adapting technology to be a solution to a problem.

In terms of talent, Qlue has engineers from various regions such as Yogyakarta, Bandung, and even Papua. The company has implemented the hyper-localized technology principle so that it can reach all provinces in Indonesia, and is even accepted by markets in Japan, Malaysia and Singapore,  he claims.

The high penetration of technology is one of the concerns of the government and other stakeholders in Indonesia.

Digital transformation that takes place on a wide scale must pay attention to the values ​​of local wisdom so that the community does not lose their cultural identity.

Local Wisdom in Digital Transformation

This attention then led to a discussion entitled ‘The Existence of Local Wisdom Values ​​in the Vortex of Digital Transformation’ which was virtually held by the Indonesian Telematics Society (Mastel) together with the State University of Sebelas Maret (UNS).

Based on data from the Ministry of Communication and Information (Kemkomminfo), there are 202 million people in Indonesia who have accessed the internet with a digital economy value of IDR 632 trillion, and that number has the potential to continue to grow to IDR 4,531 trillion in 2030. This is predicted to make Indonesia the country with the largest economic growth in Southeast Asia.

Strategy for Expansion to Japan, Singapore and Malaysia

The company has planned to expand to three countries; Singapore, Japan and Malaysia in 2021. This is their strategy to achieve this target. One of Qlue’s strategies to expand is to improve their human resources aspects, both qualitatively and quantitatively.

According to Rama Raditya, Founder and CEO of Qlue, the challenges in the smart city industry continue to evolve all the time, according to market dynamics.

Therefore, the strategy to focus on aspects of HR development is very crucial so that the company can continue to innovate on its solutions and be able to adapt optimally in the company’s business aspects.

The recruitment of the best human resources certainly has a significant impact so that Qluecan get the best talents and can contribute optimally to the company, concluded Rama.

Therefore, we are also partnering with the Work.io platform to accelerate the company’s business expansion because the support of the best talent will certainly help the business expansion process that we are implementing, especially in Japan, Malaysia and Singapore, he added.

In addition to collaborating with the Kerja.io platform, Qlue also actively organizes discussion sessions titled Qluepedia which focuses on discussing the latest trends related to careers in the professional world through collaboration with more than fifteen well-known higher education career development institutions in Indonesia.