Royal Canin launches fund raising campaign for SPCA Selangor

Pet health nutrition company aims to aid shelter in trying times in two month campaign.

KUALA LUMPUR, 13 September 2021 – The health pandemic has dealt great blows globally, taking a toll on humans as well as the voiceless, furry creatures, especially those that do not have homes and families.

More often than not, these fur friends are referred to many animals shelters the likes of Selangor Society for the Prevention of Cruelty to Animals (SPCA) – a close partner of leading pet health nutrition company, Royal Canin.

“The COVID-19 pandemic has impacted the livelihood of many. It has also hit animal shelters which have had to rescue and accommodate more cats and dogs. Due to the continuous Movement Control Orders (MCO), adoption rates are not as encouraging as before, and funds from the shelters’ contributors are also low,” said Rani Achyar, Professional Pillar Head at Royal Canin Philippines, Indonesia and Malaysia.

In answer to the call for help for increasing expenses that also encompass medical coverage and food, Royal Canin is launching a fund-raising campaign to aid in reducing the financial burden of SPCA Selangor’s operational costs.

The campaign kicks off from September 13 till October 31, 2021 and allows for customers to make a contribution ranging between RM5 to RM100. The contribution is made before checking-out while shopping on Royal Canin Store on Shopee. 

“This is our first time raising funds using this particular method, we realise that there are many generous animal lovers out there who are looking for channels to help out shelters and organisations in these hard times.

“SPCA Selangor – which is also our partnered shelter – had approached us to explore the possibility of Royal Canin helping them in fund-raising and this was an opportunity for us to try this out and learn on this journey,” added Achyar.

“No amount is too small and what we raise from this would be great enough to support SPCA Selangor. 100% of all donations received through Royal Canin Official Store on Shopee will be transacted to SPCA every Friday. An update on the fund status will be published on Royal Canin Facebook page on a weekly basis,” Achyar commits.

The campaign aims to touch people’s hearts to realise the dilemma faced by the local shelters. It is hoped that people respond to giving their best within their affordability to help the shelter sail through this period of difficulty.

“We feel strongly for the homeless cats and dogs that need us, humans, to survive. After all, our mission is ‘To create a better world for cats and dogs.” Achyar added.

Christine Chin, the Chairman of SPCA Selangor thanks the Royal Canin management and team for this kind and thoughtful fundraising campaign to support SPCA in her work in animal welfare. This gesture is very timely and welcoming as it will be a great help especially during current times.

The next time you browse Royal Canin Official Store on Shopee in search of health nutrition for your furkid, spare a thought for fur friends who have sought shelter at a charitable organisation. Your contribution – big or small – will definitely make an impact on their lives. 

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About Royal Canin

The Royal Canin Company, owner of the ROYAL CANIN® brand, is a division of Mars Petcare and a global expert in health nutrition for cats and dogs. Founded over 50 years ago by a French veterinarian, Dr. Jean Cathary, Royal Canin’s purpose is to make A BETTER WORLD FOR PETS™ by pushing the limits of nutrition and knowledge in partnership with pet professionals and experts. 

Royal Canin works closely with pet professionals, such as breeders and veterinarians, not only to design precise nutrition for cats  and  dogs,  but  also  to  develop  a  variety  of  services,  monitoring  and  diagnostic  tools  to  help  understand and care better for them. 

Its unique approach always places cats and dogs’ nutritional requirements at the heart of the innovation process. Their age, lifestyle, size, breed, sensitivities and activity level are studied through science and observation in order to produce diets for each pet’s specific needs. The company accelerates sustainable practices, particularly in terms of responsible sourcing, emission and waste reduction and use of sustainable packaging.

Operating in more than 100 markets, Royal Canin counts approximately 7,800 associates,  including  500  veterinarians and nutritionists. It also manages 16 factories around the globe, 1 research and development center, 2 innovation centers and 4 laboratories. Royal Canin’s nutritional products are available at pet specialty retailers and veterinary practices worldwide.

Outside of Europe, Royal Canin company also owns the Eukanuba™ brand – a high performance nutritional offer for dogs. To learn more about the Royal Canin company, visit https://www.royalcanin.com.

About Selangor Society for the Prevention of Cruelty to Animals (SPCA)

Founded in 1958, Society For The Prevention of Cruelty To Animals (SPCA Selangor) is a well-respected and trusted animal welfare Non-Profit. Over the years, the organisation has gained tremendous good-will, recognition and support from animal lovers all over Malaysia. SPCA Selangor promotes kindness and compassion towards all animals great and small, aiming to alleviate cruelty and reduce suffering.

The 6 pillars of SPCA Selangor includes shelter and adoption, spay/neuter services, education, investigation of animal abuse, assistance to caregivers, and lobbying the government ⁠— and a new pillar was added in 2020 to promote farm animal welfare.

For more media inquiries, kindly contact:

Dr. Dylan Choy

Email: dylan.choy@royalcanin.com