TaniHub and HappyFresh Are Flooded with Orders due to Coronavirus

TaniHub, HappyFresh, and Tukangsayur.co e-commerce services recorded a surge in transactions during the coronavirus pandemic. The majority of goods ordered by the public are staples and herbal plants.

The number of people who limit activities outside the home due to the transmission of the coronavirus makes some startups selling fresh products flooded with orders. Limited supply and logical capacity make shipping slower.

TaniHub’s agricultural technology startup, for example, recorded an addition of 20 thousand users in the last few days. “We ensure the adequacy of these agricultural commodities so that community needs can still be met,” said Vice President of Corporate Services Astri Purnamasari, Sunday (29/3).

TaniHub Vice President of Corporate Services Astri Purnamasari said the corona pandemic made sales of fruit, vegetables and agricultural products sharply increase. In recent days, TaniHub noted there are 20 thousand new users in the application.

“Considering this is a basic need of the community,” Astri said to Katadata.co.id, Friday (3/27).

Tanihub’s website and application are now more filled with processed food ingredients, such as seasoning flour or various sauces. While fresh products such as vegetables and fruits are more often empty. The reason, the process of restocking requires time, while the demand has jumped sharply.

The Effects of Social Distancing, People Prefer to Shop Through Applications

According to him, the public followed the health protocol to stay at home to avoid Covid-19 infection. In addition, people are also asked to maintain social distance (physical distancing) during the corona pandemic.

It encourages people to buy fresh goods (perishable) in e-commerce such as Tanihub. In addition to fresh goods, the company noted, herbal plant products to boost immunity also experienced a sharp jump of around 20%.

On the other hand, the corona pandemic does not affect TaniHub services. “We are canceling the same day delivery for a while,” said Astri. This was done to reduce the existence of direct interaction between people. In addition, there is also an option to pick up ordered items without direct contact.

The shipping process will take longer. Tanihub is now removing the same day delivery service because it has to limit the number of workers in its warehouse to prevent Covid-19 transmission. Currently, Tanihub will deliver the orders within 48 hours.

Besides Tanihub, Happyfresh Also Experienced a Surge In Orders

HappyFresh has also experienced a surge in transactions since the government called on people to move home. “Over the past few days the number of orders we received has indeed increased rapidly,” said HappyFresh Indonesia’s Managing Director Filippo Candrini on Tuesday (3/24).

The categories of goods that experienced a surge in HappyFresh include products of basic goods and fruits. There are also herbal products that can help increase endurance. “In addition, there was also an increase in the category of personal hygiene and home care,” said Fillipo.

To overcome the surge in demand, HappyFresh adds delivery slots every day. The company is also working with supermarket partners for stock updates. It can get a stock update report every morning.

Like Tanihub, the process of sending HappyFresh orders takes even longer due to surging demand. If the order is usually sent one day after payment, now the process takes two days.

For certain categories, HappyFresh even applies to spend with a limited quantity. COO and Tukangsayur.co Co-founder Endang Ahmad said the number of transactions on his platform had jumped fivefold since the coronavirus spread in Indonesia.

While the company’s platform users grew to 10 times. “Every day is increasing,” Ahmad said. He even admitted that he was overwhelmed to adjust the demand to the existing stock of goods. In dealing with surges it will try to increase the number of seller partners. Already, there are still 200 selling partners spread across 20 cities.