Targeting MSMEs and Startups, Link Net Holds the Pasar Sakti Event

President Director and CEO of PT Link Net Tbk Marlo Budiman with Director of PT Infra Solusi Indonesia as well as Chief Human Capital Officer of PT Link Net Tbk Yosafat Hutagalung through the First Academy inaugurated the Shop and Share Awesome Knowledge – Things and Inspiration or Pasar SAKTI.

The festival as well as a job fair with the tagline “Getting Magic in the Middle of Uncertainty”, has a virtual concept that will take place from July 26 to August 1, 2021.

The Pasar SAKTI is targeted for the development of Human Resources (HR) as well as the use of technology and digitalization for the small and medium business sector and startups.

This program aims to encourage business development as well as support the government’s efforts to restore the Indonesian economy. Marlo Budiman said, Link Net is committed to continuing to support MSMEs in order to survive and develop.

The shift in consumption patterns of goods and services from offline to online due to the Covid-19 pandemic is the right opportunity and momentum for digitizing MSMEs through synergy and collaboration to support the development of this potential sector.

“The potential for digitizing the Indonesian economy is still very big with the demographic bonus and internet penetration that continues to increase every year.” he explained in a written statement, Friday (23/7/2021).

PPKM Provides Opportunities for MSMEs to Go Digital

Restrictions on activity and mobility during the pandemic also provide opportunities for the MSME sector or startups to market their services and products online.

The same thing is also stated in the results of the Katadata Insight Center (KIC) 2020 research which states that as many as 80.6 percent of MSME actors claim to feel helped by using the internet.

MSME actors who choose other ways to survive, about 29 percent of them even expand by adding other types of sales and marketing channels.

All small and medium businesses and commercial businesses have the opportunity to take advantage of the Pasar SAKTI virtual event as a platform to introduce their services and products widely through the SME and Commercial Markets.

In addition, all participants, especially those job hunters and companies can also be connected to each other on the Labor Market, and get various knowledge and insights in the Science Market (webinar) which will be filled from mega seminars, talk shows & small seminars to workshops & classes. with experts in their fields.

Supporting HR Development

Yosafat Hutagalung added that business will certainly face ups and downs. However, being armed with skills and competencies will help MSMEs in facing change.

At least the basic skills will really help small and medium businesses, startups and even professionals to be able to face various changes and challenges.

Some of the capabilities that need to be possessed by SMEs and startups include; entrepreneurship; managerial skills; resilience and agility; networking & customer-oriented, financial; and others.

As a knowledge incubator, First Academy has a mission to develop and assist the Human Resources development ecosystem in Indonesia.

Collaborating with observers or experts in their fields which include people, processes, and technology, Pasar SAKTI will also encourage digital transformation in the MSME sector, because technology and digitalization are one thing that must be optimized in the future.

The topics that will be presented at the Science Market are; Finding Self, Starting Up & Building Tribes; Design & Mastering The Roadmap; Funding Collaboration with Technology; Delivering & Communication the Product; Growing the Business by Elevating the People; and Innovation and Sustainability.

In every tenant in the Pasar SAKTI, various informative content and chat features will be available that allow all participants to interact or conduct commercial transactions online.

To support and enliven the Pasar SAKTI virtual event, the public can also get various benefits through it via https://pasarsakti.com/.