Telunjuk.com Released Compas.co.id to Encourage Data Literacy

Until the end of 2020, Telunjuk.com as a price comparison platform & eCommerce hub through the Compas.co.id initiative seeks to facilitate more Indonesian digital MSMEs in developing their businesses.

It is undeniable that Indonesian MSMEs are one of the pillars of the national economy. In Indonesia alone, there are 64.2 million UMKM units recorded by the Central Statistics Agency, where 13% of all have gone digital.

This shows that the potential of the digital MSME market continues to increase in line with the ever-evolving technological developments. Unfortunately, many MSME players have not adapted the role of data which is actually beneficial for business.

Furthermore, business intelligence which is often associated with data utilization will actually help businesses to monitor company and market conditions by providing data relating to historical and current data for problem analysis and future planning needs.

However, there are still many MSMEs who are not aware of this interest because they are considered confusing and choose to keep using traditional methods. This is because the supporting data that is processed into market insights can increase sales by targeting audiences and applying the right business strategy.

Trying to Facilitate more MSMEs in Indonesia

UMKM is one of the pillars of the national economy in Indonesia. The Central Bureau of Statistics noted that there are around 64 million MSME players and 13 percent of them have adapted to digital technology.

However, many MSME players have not optimized the role of data that can benefit their business. Supporting data that is processed into market insights can increase sales by implementing business strategies and targeting the right audience.

Telunjuk.com, as a price comparison platform and eCommerce Hub, strives to facilitate more data literate MSMEs through the Compas.co.id initiative to help them grow their businesses.

“Being in a data-driven company makes it our duty to educate business owners on the importance of data for their business development in order to be able to adapt to rapid technological developments,” said Hanindia Narendrata, CEO & Co-Founder of Telunjuk.com in a written statement.

Through Compas.co.id, said Hanindia, Telunjuk.com seeks to “support the online ecosystem in terms of business intelligence and digital marketing by processing the collected data into market insights to help make business decisions based on the opportunities and potentials faced.”

Targeting of 70 Thousand MSMEs by the End of 2020

“In the future, we will introduce the use of data to a wider market and be able to attract at least 70 thousand Indonesian digital MSMEs by the end of 2020, including through cooperation with various parties engaged in MSMEs,” said Hanindia.

To realize these targets, Telunjuk plans to form cooperation with various parties related to MSMEs. Until the end of 2020, Telunjuk.com is still facilitating more Indonesian digital MSMEs in developing their businesses.

Telunjuk.com is an online shopping recommendation and price comparison service platform to help provide the best purchasing decisions for the public. Established since 2012, Telunjuk.com has assisted 3 million shoppers every month to shop at more than 65 e-commerce and Indonesian marketplaces up to 140 million selected products from various categories.

Going hand in hand, Compas.co.id an e-commerce market insight dashboard provides market insights and helps develop online sales to support Telunjuk.com’s vision of making it easy for people to find, select, and buy the desired items.

According to Hanindia, digital transformation and technological developments have an effect on data utilization. Initially, the use of data only supported businesses in certain sectors, but now the use of data has been adopted by the wider industry, including MSMEs.

Even in the midst of a pandemic and economic uncertainty, Telunjuk.com and Compas.co.id are still working to collaborate with talented talents in their fields to realize these goals.