The CEO of Fore Coffee Denies the Closing of All Shops due to Corona

Fore Coffee CEO Elisa Suteja said that the company’s management carried out several initiatives to adapt to changing business situations, including optimizing offline store services, amid the Covid-19 pandemic.

The Covid-19 pandemic has influenced many business sectors. There are several business sectors that have been significantly affected by the Covid-19 pandemic.

Among other things, the company temporarily closed some shops during Ramadan, merged some stores, and updated the system to improve online sales services. As for some assets that will no longer be used as a result of the merging of stores, will be sold.

Elisa confirmed the rumors about the closure of Fore’s operations were untrue. He acknowledged that one of the staff had indeed distributed some of the company’s internal information, causing misperceptions in the public.

“Fore will not close and will continue to operate. We have closed several outlets and are in the process of selling assets related to these locations. The information circulating that Fore is closing all locations permanently is incorrect,” Elisa said in a statement to Tekno Liputan6. com, Monday (5/18/2020).

The Company Follows the PSBB Rules from the Government and Adds Product Variants

During PSBB, Elisa said that the company followed the applicable rules by limiting customer service through online delivery and pick up.

The company sees this difficult time as an opportunity to optimize services through online delivery. The company claims there has been a 12.8 percent increase in online sales every week.

The company has added a variety of products by launching coffee and non-coffee beverage products in 1 liter bottle packaging that can be purchased at the Fore Coffee, Tokopedia, Shopee, and Bukalapak applications.

Now there are nine (9) variants of drinks offered to consumers in 1 liter bottles and sales continue to increase by 22 percent every week.

“We are committed to maintaining a positive experience for loyal customers Fore. For orders from the application is less than two kilometers from the Fore outlet, it will be immediately delivered by Barista Fore. We believe this can increase the convenience of consumers who receive their products directly from the team that we monitor is always in a state healthy, “Elisa concluded her statement.

Several Initiatives have been Made to Adapt to Changing Business Situations

Elisa explained that since the corona pandemic, the company’s management has carried out several initiatives to adapt to changing business situations, including optimizing offline store services.

This week, Elisa said, Fore Coffee will also launch a delivery service from an application order titled Barista Delivery. Through this service, orders from applications within less than two kilometers from the Fore outlet will be delivered directly by Barista Fore.

“We believe this can increase the convenience of consumers who receive their products directly from the team that we monitor is always in good health,” Elisa said. Previously, Fore also prepared several steps to be able to survive in the middle of the corona pandemic.

First, it presents a new menu that can support the consumer’s fitness. Temulawak Spice and Wedang Uwuh are two new variants amongst them. Second, offering one liter bottled coffee or FOREveryone Pack.

Fore provides 9 variants of literal coffee menu namely Shake Shake Latte, Aren Latte, Latte, Klepon Latte and Roasted Latte. Then the non-coffee including Roasted Green Tea, Wedang Uwuh, Matcha, and Chocolate. Third, offering Do It Yourself products where Fore Friends can make their drinks or food using Fore Coffee products.

These include roasted green tea, deep Forest sachet ready to brew coffee, Fore Coffee creamy powder chocolate, and matcha. Fourth, the process of making drinks to packaging through hygienic processes. Fifth, provide free shipping (postage) to customers.