Wahyoo Startup Attempted to Digitalize 12 Thousand Warteg and Street Vendors

In Indonesia, SMEs dominate business activities in the community. Luckily, there is a startup that seeks to empower it. It is Wahyoo, a startup that chose to empower small businesses like warteg (Indonesian local food stalls) and street vendors. This startup now comes up with something new.

Wahyoo, a startup developed by Peter Shearer in 2017, is now surging into the market by trying to empower cost efficiency and revenue development for entrepreneurs in the country. It does so through technology platforms and the micro-business empowerment program.

The company provides a platform for digitizing and modernizing food stalls. It aimed to give added value to its partners’ food stalls. By providing supply chains, it helps to create new business models to improve the quality of customer service for warteg customers in the country.

Wahyoo claimed that it has partnered with 12,000 food stall partners in Jakarta, Tangerang, and surrounding areas. “The most cooperated food stalls are located in West Jakarta,” Peter Shearer, Chief Executive Officer (CEO) of Wahyoo. Its partners include warteg, street vendors of meatballs, ketoprak, chicken noodles, and bakmie.

The company also partners with canteens at school as well as Pecel Ayam (local salad with peanut sauce) and Padang rice stalls. “We help them improve their stalls, modify equipment, and register with GoFood. So, they can sell (their foods) more quickly,” Peter said.

Wahyoo Helps Traditional Food Stalls Look More Modern

Furthermore, this platform service also includes food stalls renovation. Thus, the stalls can be more modern. It provides applications for ordering products as well, for example, eggs, rice, sugar, and oil directly from the manufacturer. Wahyoo also provides digital literacy education services for partners.

It also has an offline team supports to manage the partners. According to Peter, the vendors need branding to gain more trust from customers and sell more. By the startup, branding is done by making the stalls eye-catching with the Wahyoo logo and bright yellow color.

For users’ convenience, Wahyoo application is available on Playstore. This application also advertises points of sales activity. The points can be used to win Umrah prizes, free tickets for going home by bus, and scholarship programs. It also provides the latest Flash Sale feature.

With this feature, partners can get food products at cheap but limited prices. Partners who want to join Wahyoo are free of charge. All they have to do is register and the offline team will survey the location wherever it is.

Meanwhile, Peter claimed that the company benefits through advertising and commissions from the cooperation of various brands of Fast Moving Consumer Goods (FMCG) that already became his partners. With confidence, Peter is optimistic that Wahyoo will dare to target 50,000 food stalls until 2020.

Wahyoo Held an Event to Keep in Touch with Its Partners

Recently, Wahyoo also held an event with its 2,000 food stall partners. The event was held in Ancol. On the same occasion, Wahyoo also introduced the latest Wahyoo application that has a fresher and easier to use features. It also became a moment of appreciation for the food stall partners.

“The Masyu and Mbakyu (special greetings of the food stall partners) are dedicated every day to deliver healthy and clean food as well as good service for customers. Today’s event is a form of appreciation as well as an opportunity to stay in touch with the Wahyoo family,” Peter said.

Gibran Rakabuming also came to encourage the Masyu and Mbakyu at the Wahyoo event. Gibran is a culinary entrepreneur and also one of Wahyoo investors. He shared experiences with the Masyu and Mbakyu. According to Gibran, Indonesian cuisine like street food has the potential to go international.

The emergence of a startup like Wahyoo has helped traditional food stalls to manage their businesses. Then, through Wahyoo Academy, there is a standard for delicious, healthy, clean, and friendly food stalls. Wahyoo also introduced three new features including a flash sale, community events, and help center.